From Forum Compraverde Buygreen comes Con Criterio, the video podcast exploring how sustainability decisions are made

27 July 2026
Recorded during the 2026 edition of the Forum, the new editorial project by Fondazione Ecosistemi and EconomiaCircolare.com explores the ecological transition through conversations with experts, public institutions, businesses and researchers.

How is sustainability measured? Who defines the criteria that guide public procurement? How do environmental policies become concrete decisions capable of influencing the economy, markets and people’s quality of life?

These are some of the questions at the heart of Con Criterio – How Sustainability Decisions Are Made, the new video podcast co-produced by Fondazione Ecosistemi and EconomiaCircolare.com, hosted by journalist Raffaele Lupoli. The eleven conversations that make up the first season were recorded during Forum Compraverde Buygreen 2026, transforming the dialogue sparked among the event’s participants into a series of in-depth discussions that remain accessible long after the Forum has ended.

Each episode explores one of the key challenges of the ecological transition through conversations with representatives from public institutions, academia, businesses and organisations working every day to develop more sustainable policies, tools and development models. From Minimum Environmental Criteria (CAM) and Green Public Procurement (GPP) to the circular economy and European strategies, Con Criterio explains not only what decisions are made, but also how they emerge and why they matter for the economy, society and the environment.

The first season opens with Claudia Brunori, Director of ENEA’s Department for Sustainability, Circularity and Climate Change Adaptation of Production and Territorial Systems, reflecting on the role of research and assessment tools in supporting the ecological transition. The second episode features Fabio Ciconte, President of the Terra! Association and Chair of the Rome Food Council, exploring the relationship between food systems, public food policies and sustainability. The third episode welcomes Fabio Iraldo, Full Professor of Management at the Sant’Anna School of Advanced Studies in Pisa, who shares his perspective on the circular economy, corporate sustainability strategies and the risks of greenwashing.

Recording the video podcast during the Forum was no coincidence. Every year, Forum Compraverde Buygreen brings together public authorities, businesses, researchers and civil society to discuss sustainable public procurement and innovation. Con Criterio builds on these conversations, making them available to a wider audience and extending the dialogue beyond the event itself. Each episode has a clear purpose: to make complex topics easier to understand and to show how every criterion, regulation and public decision contributes to shaping a more sustainable development model.

The first episodes will be available from 29 July on YouTube and Spotify.

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