{"id":257805,"date":"2026-04-08T18:24:21","date_gmt":"2026-04-08T16:24:21","guid":{"rendered":"https:\/\/www.forumcompraverde.it\/?page_id=257805"},"modified":"2026-05-23T17:59:52","modified_gmt":"2026-05-23T15:59:52","slug":"20-years-of-green-public-procurement-public-demand-as-a-driver-of-prosperity","status":"publish","type":"page","link":"https:\/\/www.forumcompraverde.it\/en\/20-years-of-green-public-procurement-public-demand-as-a-driver-of-prosperity\/","title":{"rendered":"20 Years of Green Public Procurement: Public Demand as a Driver of Prosperity, Competitiveness and European Industrial Policy"},"content":{"rendered":"

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Program 2026<\/h1>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”#fbde00″ max_height=”90px” max_height_tablet=”220px” max_height_phone=”250px” max_height_last_edited=”on|phone” global_colors_info=”{}”][et_pb_row column_structure=”3_4,1_4″ _builder_version=”4.24.3″ _module_preset=”default” custom_margin=”-50px||||false|false” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font=”Campton Semi Bold||||||||” text_text_color=”#005a29″ text_font_size=”19px” global_colors_info=”{}”]<\/p>\n

Forum Compraverde Buygreen, 27-28 May 2026
Palazzo WEGIL, Largo Ascianghi 5, Rome<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”https:\/\/www.forumcompraverde.it\/en\/visitatori\/#visitatori-form” url_new_window=”on” button_text=”Register” button_alignment=”right” button_alignment_tablet=”left” button_alignment_phone=”left” button_alignment_last_edited=”on|desktop” disabled_on=”off|off|off” _builder_version=”4.27.6″ _module_preset=”default” custom_button=”on” button_text_size=”12px” button_text_color=”#005a29″ button_border_width=”2px” button_border_color=”#005a29″ button_border_radius=”100px” button_letter_spacing=”2px” button_font=”Campton Book|700||on|||||” button_icon=”5||divi||400″ button_icon_color=”#FFFFFF” custom_margin=”10px||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|desktop” animation_style=”fade” global_colors_info=”{}” button_text_color__hover=”#ffffff” button_text_color__hover_enabled=”on” button_border_color__hover=”#ffffff” button_border_color__hover_enabled=”on” button_letter_spacing__hover=”2px” button_letter_spacing__hover_enabled=”on” button_bg_color__hover=”rgba(0,0,0,0)” button_bg_color__hover_enabled=”on”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Free Consultation” _builder_version=”4.16″ min_height=”111px” custom_padding=”0px|0px|0px|0px||” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ disabled_on=”off|off|off” admin_label=”RIGA 1″ _builder_version=”4.24.3″ _module_preset=”default” custom_margin=”40px||-40px||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_last_edited=”off|desktop” disabled_on=”off|off|off” _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#000000″ header_text_color=”#91b508″ header_font_size=”50px” header_2_text_color=”#005a29″ background_color=”#FFFFFF” width=”47%” custom_margin_last_edited=”off|desktop” custom_padding=”||3px|||” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” custom_padding_last_edited=”on|desktop” header_text_color_last_edited=”off|desktop” header_2_text_color_last_edited=”off|phone” border_width_all=”6px” border_color_all=”#FFFFFF” locked=”off” global_colors_info=”{}”]WEDNESDAY 27th<\/span> [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#FFFFFF” header_text_color=”#91b508″ header_font_size=”50px” header_2_text_color=”#005a29″ background_color=”#91b508″ width=”47%” custom_margin=”|||-100px|false|false” custom_margin_tablet=”|||-100px|false|false” custom_margin_phone=”|||0px|false|false” custom_margin_last_edited=”on|phone” custom_padding=”||3px|||” custom_padding_tablet=”||3px|||” custom_padding_phone=”||0px||false|false” custom_padding_last_edited=”on|desktop” header_text_color_tablet=”#91b508″ header_text_color_phone=”#91b508″ header_text_color_last_edited=”on|desktop” border_width_all=”7px” border_color_all=”#91b508″ locked=”off” global_colors_info=”{}”]10:10 ><\/strong><\/span> 12:00
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CONFERENZA<\/span> SALA BRUNTLAND<\/span>
<\/strong><\/p>\n

” content_phone=”<\/p>\n

MERCOLED\u00cc 14
CONFERENZA<\/span> SALA BRUNTLAND<\/span>
<\/strong><\/p>\n

” content_last_edited=”off|desktop” _builder_version=”4.27.6″ _module_preset=”default” header_text_color=”#91b508″ header_font_size=”50px” header_2_text_color=”#005a29″ custom_margin=”10px|||-200px|false|false” custom_margin_tablet=”|||0px|false|false” custom_margin_phone=”0px|||0px|false|false” custom_margin_last_edited=”on|tablet” locked=”off” global_colors_info=”{}”]<\/p>\n

OPENING CONFERENCE<\/span> BRUNDTLAND HALL<\/span>
<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”https:\/\/www.forumcompraverde.it\/wp-content\/uploads\/2026\/05\/Forum-Compraverde-Buygreen-2026_EN.pdf” url_new_window=”on” button_text=”program” button_alignment=”left” button_alignment_tablet=”” button_alignment_phone=”left” button_alignment_last_edited=”on|phone” _builder_version=”4.27.6″ custom_button=”on” button_text_size=”12px” button_text_color=”#FFFFFF” button_bg_color=”#005a29″ button_border_width=”2px” button_border_color=”#005a29″ button_border_radius=”100px” button_letter_spacing=”2px” button_font=”Campton Book|700||on|||||” button_icon=”5||divi||400″ button_icon_color=”#ffffff” custom_margin=”8px|-150px||35px|false|false” custom_margin_tablet=”|0px|||false|false” custom_margin_phone=”|||-5px|false|false” custom_margin_last_edited=”on|desktop” animation_style=”fade” hover_enabled=”0″ button_text_color_hover=”#ffffff” button_border_color_hover=”#ffffff” button_letter_spacing_hover=”2px” button_bg_color_hover=”rgba(0,0,0,0)” locked=”off” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on|desktop” button_text_color__hover=”#FFFFFF” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”on|hover” button_border_color__hover=”#005a29″ button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”2px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”#005a29″ button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off” button_bg_enable_color__hover=”on” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”off|off|off” _builder_version=”4.24.3″ custom_margin=”||-15px||false|false” custom_padding=”|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Titolo” _builder_version=”4.27.6″ _module_preset=”default” header_text_color=”#91b508″ header_font_size=”50px” header_2_text_color=”#005a29″ header_2_font_size=”29px” custom_margin=”30px||||false|false” global_colors_info=”{}”]<\/p>\n

20 Years of Green Public Procurement: Public Demand as a Driver of Prosperity, Competitiveness and European Industrial Policy <\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”off|off|off” admin_label=”RIGA 2″ _builder_version=”4.24.3″ custom_padding=”|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” custom_margin=”-15px||||false|false” global_colors_info=”{}”]<\/p>\n

There is a decisive lever in economic policy: public demand. It is through public spending that markets are shaped, value chains are structured, and production standards are defined. Over the past twenty years, Green Public Procurement has progressively transformed public expenditure into a strategic tool capable of influencing development models, innovation and competitiveness.<\/p>\n

In Italy, this process began in 2006 with the introduction of a national action plan to promote environmental criteria in public procurement. Ten years later, in 2016, GPP was formally integrated into the Public Procurement Code, making the application of Minimum Environmental Criteria mandatory. Since then, public spending is no longer neutral: it shapes administrative choices, influences business strategies and contributes to redefining markets. Twenty years after the introduction of these policies, and ten years after their full integration into legislation, the time has come to assess their impact and redefine their role.<\/p>\n

This reflection comes at a crucial moment for Europe, as it revises the Public Procurement Directive and reshapes its industrial and climate policies. In this context, Green Public Procurement is increasingly recognised as a structural lever of industrial policy, capable of strengthening competitiveness, resilience and strategic autonomy.<\/p>\n

The opening conference of the Forum Compraverde Buygreen 2026 starts from this premise: recognising public demand not only as an implementation tool, but as one of the strategic pillars for steering the transition and shaping Europe\u2019s economic policies in the years ahead.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”off|off|off” admin_label=”RIGA 3″ _builder_version=”4.27.6″ custom_margin=”-15px||-50px||false|false” custom_padding=”|||” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font=”|600|||||||” header_text_color=”#91b508″ header_font_size=”50px” header_2_text_color=”#005a29″ custom_margin=”||||false|false” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

SPEAKERS<\/span><\/p>\n

[\/et_pb_text][et_pb_divider color=”#91b508″ disabled_on=”off|off|off” _builder_version=”4.24.3″ _module_preset=”default” custom_margin=”-14px||||false|false” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ disabled_on=”off|off|off” _builder_version=”4.27.6″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]Giorgia Meloni*<\/strong><\/span>
\nPrime Minister<\/p>\n

Roberto Gualtieri<\/strong><\/span>
\nMayor of Rome<\/p>\n

Antonello Aurigemma<\/strong><\/span>
\nPresident of the Lazio Regional Council, representing the President<\/p>\n

Giuseppe Busia<\/strong><\/span>
\nPresident of ANAC \u2013 National Anti-Corruption Authority<\/p>\n

Gaetano Manfredi*<\/strong><\/span>
\nPresident of ANCI \u2013 National Association of Italian Municipalities and Mayor of Naples<\/p>\n

Nicola Zingaretti<\/strong><\/span>
\nMember of the European Parliament[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Nicola Procaccini<\/strong><\/span>
Member of the European Parliament<\/p>\n

Dario Tamburrano<\/strong><\/span>
Member of the European Parliament<\/p>\n

Giorgio Zampetti<\/strong><\/span>
General Director of Legambiente<\/p>\n

Enrico Giovannini<\/strong><\/span>
Scientific Director of ASVIS – Italian Alliance for Sustainable Development<\/p>\n

Renata Zuffi<\/strong><\/span>
President of the Coordination of Italian Local Agenda 21<\/p>\n

Fabio Iraldo<\/strong><\/span>
Full Professor at the Sant\u2019Anna School of Advanced Studies in Pisa<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”off|off|off” admin_label=”RIGA 3″ _builder_version=”4.27.6″ custom_margin=”-15px||-50px||false|false” custom_padding=”|||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font=”|600|||||||” header_text_color=”#91b508″ header_font_size=”50px” header_2_text_color=”#005a29″ custom_margin=”||||false|false” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

MODERATOR<\/span><\/p>\n

[\/et_pb_text][et_pb_divider color=”#91b508″ disabled_on=”off|off|off” _builder_version=”4.24.3″ _module_preset=”default” custom_margin=”-14px||||false|false” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”off|off|off” _builder_version=”4.27.6″ _module_preset=”default” custom_margin=”-50px||||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” custom_margin=”||||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Tommaso Giuntella<\/strong><\/span>
RAI Journalist<\/p>\n

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<\/strong><\/p>\n

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Program 2026Forum Compraverde Buygreen, 27-28 May 2026Palazzo WEGIL, Largo Ascianghi 5, RomeWEDNESDAY 27th 10:10 > 12:00 OPENING CONFERENCE BRUNDTLAND HALL20 Years of Green Public Procurement: Public Demand as a Driver of Prosperity, Competitiveness and European Industrial Policy There is a decisive lever in economic policy: public demand. It is through public spending that markets are […]<\/p>\n","protected":false},"author":1,"featured_media":258206,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-257805","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\n20 Years of Green Public Procurement: Public Demand as a Driver of Prosperity, Competitiveness and European Industrial Policy - Forum Compraverde Buygreen<\/title>\n<meta name=\"description\" content=\"Il programma del Forum Compraverde, l\u2019evento di riferimento in Europa per le politiche, i progetti, i beni e i servizi di Green Procurement\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.forumcompraverde.it\/en\/20-years-of-green-public-procurement-public-demand-as-a-driver-of-prosperity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"20 Years of Green Public Procurement: Public Demand as a Driver of Prosperity, Competitiveness and European Industrial Policy - 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