Green Deal and European independence: sustainability at the heart of the Union’s new strength

19 March 2025

The Europe of the future is green, fair and independent.
This is the strong and clear message that will open the 2025 edition of the Buygreen Forum, in the inaugural conference entitled: ‘A strong Europe is the Europe of the Green Deal: competitive, respectful and independent’.

At a historical moment marked by environmental crises, geopolitical instability and profound economic transformations, the European Union has a clear path ahead of it: strengthening its competitiveness and resilience through sustainability. The European Green Deal is not just a set of environmental goals, but a true vision and cohesion project, embracing innovation, social justice, energy transition and collective well-being.

At the heart of the debate lies the strategic role of Green Public Procurement (GPP), the tool that turns vision into concrete action: sustainable procurement capable of guiding the market towards circular, inclusive and low-emission production models.  Because a truly strong Europe is one that invests in the long term, protects natural resources, improves citizens’ quality of life and builds a fairer and more resilient economy.

The conference will address the major global challenges, but also explore the practical levers to tackle them: ambitious environmental criteria, innovative public policies and active engagement from the private sector. A shared reflection between institutions, businesses and civil society on how to turn the ambitions of the Green Deal into everyday reality – because sustainability is not a brake on development, but its only viable path.

Don’t miss the event that kicks off the 2025 Compraverde Forum. A key gathering for those who believe in a Europe capable of leading the ecological transition with courage and coherence.

‘Strong Europe is the Europe of the Green Deal: competitive, respectful and independent’.
14th May 2025 | 10:00 – 12:00 | Brundtland Hall – Compraverde Buygreen Forum, Rome
Sign up HERE!

Discover the 2025 Compraverde Buygreen Forum programme HERE!

 

Social media

News

Greenwashing: the Flip Side of the Green Deal

Greenwashing: the Flip Side of the Green Deal

Despite stricter EU rules and wider sustainability criteria, greenwashing is not disappearing — it’s evolving. Companies increasingly rely on subtle claims, incomplete data, or opaque certifications, making it hard for consumers to distinguish real progress from marketing. The latest Greenwashing Report 2025 highlights the risks for trust, markets, and the ecological transition. Tackling the problem requires transparency, informed consumers, and stronger enforcement, ensuring sustainability becomes a tangible reality, not just a message.

Green Public Procurement in Italian Municipalities: New Findings from the Osservatorio Appalti Verdi at Legambiente’s Ecoforum

Green Public Procurement in Italian Municipalities: New Findings from the Osservatorio Appalti Verdi at Legambiente’s Ecoforum

After unveiling the first part of its report at Forum Compraverde Buygreen last May, the Osservatorio Appalti Verdi returns with a new spotlight on how Italian municipalities are applying GPP. The new findings will be presented on July 2 in Rome during the 12th edition of Ecoforum, Legambiente’s national conference on circular economy. This second chapter of the Observatory’s 8th Annual Report zooms in on local governments, comparing the performance of capital cities with that of smaller municipalities.

Sustainable and innovative public procurement for school catering: an international dialogue at the Compraverde Forum

Sustainable and innovative public procurement for school catering: an international dialogue at the Compraverde Forum

Promoting more sustainable and innovative purchasing choices in school catering is the core focus of the event “SF4C – Sustainable and Innovative Procurement for School Catering”, to be held at the Compraverde Buygreen Forum in Rome. This session will employ the collaborative World Café format, offering a dynamic and informal environment for open dialogue among international experts from public institutions, supplier companies, and academic institutions. The aim is to explore strategies, solutions, and best practices to encourage more responsible public procurement in school catering.